Introduction to Mobile Apps Development in Mainland China

Workshop Objective:
  • Develop training course to advance the understanding and help industry participators learn about the new China market, explore specific market niche and collaborate with different creative categories and bring insights to local app developers for a successful entry into the domestic market.
  • For better equipping the app developers with knowledge and skills of the Mainland market; and produce guidelines for the whole industry to blossom in Mainland China.

Target Audience:

Mobile Apps Developer, Programmers or participants who are interested to gain an introduction of mobile apps development in mainland China.


Medium of Instruction:

Cantonese (with English terminology)


Course Schedule

:

Session One
20 Aug 2014 (Wednesday)

Session Two
22 Oct 2014 (Wednesday)

Session Three
19 Dec 2014 (Friday)
    One participant can only select one session, multiple enrolment is not allowed.
Duration : One Day

Time

:

9:30am – 5:00pm

Venue

: 1/F, HKPC Building, 78 Tat Chee Avenue, Hong Kong

Course Outline:  

• China mobile market at a glance
• Case Studies of Successful China Apps
• Study of Chinese O2O Business Models
• Design for Mobile Apps in China
• Introduction to China App Stores
• Concerns for Mobile Apps Development
• Chinese Online Payment Case Study

• Mobile Apps Development Life Cycle
• Tools for Mobile Apps Development in China
• Cross Platform Mobile Apps Development
• Promotion and Marketing
• Reporting and Analysis
• Interactive Session


Course Fee:

FREE OF CHARGE


Registration:

Participants please make your registration online at least three weeks in advance. Confirmation of registration will be made by “First Come, First Served” basis. Reservation by email or phone is not accepted.


For Enquiry:

Please contact Ms Kwok at (852) 2788-6271, email: fannie@hkpc.org or Mr Choy at (852) 2788-5834, chchoy@hkpc.org

 

Any opinions, findings, conclusions or recommendations expressed in this material/event (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).



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